After nearly a decade working as a writer and editor in journalism, publicity, and comics publishing, shifting my skills to digital marketing copywriting has been a broadening experience. As a job, it utilizes all the same skills I’ve previously engaged as a wordsmith, but it calls on them in new and — sometimes — very different ways. And that’s a good thing: Diverse experience is essential to improvement. You could argue that continuing to write daily is the greatest way to improve, and I wouldn’t argue, but writing about subjects and in voices I’d otherwise never touch has forced a honing of my skills it’d be hard to replicate left to my own devices. Continue Reading “Resources for Copywriters”
